From Incentives as selection effects:

“Show me the incentives, I’ll show you the outcome.” We take that Charlie Munger quote as a truism; I think it is true but misleading. We naturally parse it as: When I apply a new incentive to a target population, that same population changes their behavior.

But in my experience, that is not what happens. Instead: When you apply a new incentive, you select for a new population that prefers the incentive.